When Wal-Mart launched it’s online music store, they faced an interesting problem. How to leverage the online store for people who are not online?
Online brought indoors.
As an early foray into experimenting with connected devices, Wal-Mart commisioned Teknision to build a prototype kiosk that would leverage the online Wal-Mart music store to drive in-store traffic at Wal-Mart locations. With the MusicStation, shoppers can select songs from a selection far beyond what could be held in store to create a personalized made-to-order CD and have it in their hands by the time they leave the store. Multiple prototypes were created and deployed to select Wal-Mart locations.
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